{"title":"The Normal Brand – Jackets","description":"\u003cp data-start=\"1473\" data-end=\"1660\"\u003eLayering pieces built for changing weather and everyday life. From lightweight liners to structured jackets, these styles deliver warmth, function, and timeless appeal.\u003c\/p\u003e","products":[{"product_id":"brightside-flannel-lined-workwear-jacket","title":"Brightside Flannel Lined Workwear Jacket","description":"\u003cp\u003eAn upgraded version of The Normal Brands bestselling jacket. With updated design elements including a new inside phone pocket, front yoke, extra chest pocket, and five-button front closure, this jacket seamlessly merges style and functionality. Crafted from a heavyweight wool shell with a soft, felt-like feel, it promises both durability and comfort. The interior is lined with a double-brushed mid-weight flannel that's exceptionally soft and warm. Tailored for a true-to-size fit, this jacket is perfect for elevating your workwear ensemble while staying cozy throughout the day.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eFit: \u003c\/strong\u003e\u003cspan\u003eTrue to size\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eFabric Details: \u003c\/strong\u003e\u003cspan\u003eBoiled wool. Yarn dyed with an anti-static wash. Brushed novelty flannel interior.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eFabric Content: \u003c\/strong\u003e\u003cspan\u003eShell - 54% Wool. 36% Polyester. 10% Other Fiber; Body Lining - 100% Cotton; Sleeve Lining - 100% Polyester\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDetails: \u003c\/strong\u003e\u003cspan\u003eDouble needle stitching at all seams for security. Shirt collar and double barrel sleeve cuffs with vent. Front and back yokes. Chest pockets with flaps and button closure; double patch pocket at wearer's left. Single welt body pockets. Shirttail hem. Novelty buttons. Suede outerwear label\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eCare: \u003c\/strong\u003e\u003cspan\u003eDry clean only. Do not iron. 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Suede outerwear label\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eCare: \u003c\/strong\u003e\u003cspan\u003eMachine wash cold separately. Only non-chlorine bleach if needed. Tumble dry low. Warm iron if needed\u003c\/span\u003e\u003c\/p\u003e","brand":"THE NORMAL BRAND","offers":[{"title":"Tan\/Cedar \/ small","offer_id":45736214724864,"sku":"f1ojcqlt-tan\/cedar-small","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Tan\/Cedar \/ medium","offer_id":45736214757632,"sku":"f1ojcqlt-tan\/cedar-medium","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Tan\/Cedar \/ large","offer_id":45736214790400,"sku":"f1ojcqlt-tan\/cedar-large","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Tan\/Cedar \/ xlarge","offer_id":45736214823168,"sku":"f1ojcqlt-tan\/cedar-xlarge","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Tan\/Cedar \/ xxlarge","offer_id":45736214855936,"sku":"f1ojcqlt-tan\/cedar-xxlarge","price":228.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/8393\/files\/tnb-james-cancvas-liner-jacket-tan-cedar-2.jpg?v=1763655577"},{"product_id":"the-normal-brand-big-jake-shirt-jacket","title":"Big Jake Shirt Jacket","description":"\u003ch3\u003eThe Normal Brand Big Jake Shirt Jacket\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eHello comfort. This shirt has a true-to-size fit, and is made from a unique fabric blend of cotton, polyester, and spandex. It has a twill weave exterior and looped terry interior, giving it a slight stretch and structure while maintaining softness. Key features include two chest pockets with flaps, a classic shirt collar, front button placket, adjustable sleeve cuffs, and a shirttail hem, all accented with painted metal cat eye buttons for a distinctive touch. Ideal for layering in casual settings.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003ch3\u003e\u003cspan\u003eModel Sizing\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eZac is 6’ and is wearing size Medium.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cspan\u003eFit\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eTrue to size\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eFabric Details\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eTwill weave on the outside and looped terry on the inside. The fabric has a slight \"give\" and is slightly structured but soft\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eFabric Content\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e89% Cotton. 9% Polyester. 2% Spandex\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e2 chest pockets with flaps. Shirt collar. Front button placket. Adjustable sleeve cuffs. Shirttail hem. Painted metal cat eye buttons. Damask bear tag at under placket.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eMachine wash cold separately. Do not bleach. Tumble dry low. Cool iron when needed.\u003c\/p\u003e","brand":"THE NORMAL BRAND","offers":[{"title":"Dark Indigo \/ small","offer_id":46832199008512,"sku":"f1jbgjke-darkindigo-small","price":138.0,"currency_code":"USD","in_stock":true},{"title":"Dark Indigo \/ medium","offer_id":46832198975744,"sku":"f1jbgjke-darkindigo-medium","price":138.0,"currency_code":"USD","in_stock":true},{"title":"Dark Indigo \/ large","offer_id":46832198942976,"sku":"f1jbgjke-darkindigo-large","price":138.0,"currency_code":"USD","in_stock":true},{"title":"Dark Indigo \/ xlarge","offer_id":46832199041280,"sku":"f1jbgjke-darkindigo-xlarge","price":138.0,"currency_code":"USD","in_stock":true},{"title":"Dark Indigo \/ xxlarge","offer_id":46832199074048,"sku":"f1jbgjke-darkindigo-xxlarge","price":138.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/8393\/files\/tnb-big-jake-shirt-jacket-dark-indigo-2.jpg?v=1773236890"},{"product_id":"the-normal-brand-the-only-jacket","title":"The Only Jacket","description":"\u003ch3\u003eThe Normal Brand The Only Jacket\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Only Jacket lives up to its name—built to be your go-to all season long. It pairs a slick quilted puffer shell with warm insulation and an ultra-soft sherpa fleece lining for unbeatable comfort. Designed with a shirt-style collar, chest patch pockets, adjustable cuffs, and faux wood buttons, this layer blends rugged functionality with easygoing style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eModel Sizing\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eGary is 6'1\" and is wearing size Medium.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFit\u003cbr\u003e\u003c\/strong\u003eTrue to size\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Details\u003cbr\u003e\u003c\/strong\u003eSlick puffer shell fabric quilted with insulation. Soft teddy sherpa and fleece.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Content\u003cbr\u003e\u003c\/strong\u003e100% Nylon Puffer Shell100% Polyester Sherpa Lining100% Polyester Insulation\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003cbr\u003e\u003c\/strong\u003eUnquilted shirt collar. Full button front. Large diamond quilting. Unquilted chest patch pockets. Adjustable sleeve cuffs. Unquilted single welt body pockets. Faux Wood Buttons. Suede country outerwear label. Signature tape hanger loop.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003cbr\u003e\u003c\/strong\u003eMachine wash cold. Gentle cycle. Only non-chlorine bleach, if needed. Tumble dry low. Low iron if needed. Dry clean if needed.\u003c\/p\u003e","brand":"THE NORMAL BRAND","offers":[{"title":"Fawn \/ small","offer_id":47003918795008,"sku":"f1otonjk-fawn-small","price":117.6,"currency_code":"USD","in_stock":true},{"title":"Fawn \/ medium","offer_id":47003918762240,"sku":"f1otonjk-fawn-medium","price":117.6,"currency_code":"USD","in_stock":true},{"title":"Fawn \/ large","offer_id":47003918729472,"sku":"f1otonjk-fawn-large","price":117.6,"currency_code":"USD","in_stock":true},{"title":"Fawn \/ xlarge","offer_id":47003918827776,"sku":"f1otonjk-fawn-xlarge","price":117.6,"currency_code":"USD","in_stock":true},{"title":"Fawn \/ xxlarge","offer_id":47003918958848,"sku":"f1otonjk-fawn-xxlarge","price":117.6,"currency_code":"USD","in_stock":true},{"title":"Black \/ small","offer_id":47003918532864,"sku":"f1otonjk-black-small","price":117.6,"currency_code":"USD","in_stock":true},{"title":"Black \/ medium","offer_id":47003918500096,"sku":"f1otonjk-black-medium","price":117.6,"currency_code":"USD","in_stock":false},{"title":"Black \/ large","offer_id":47003918467328,"sku":"f1otonjk-black-large","price":117.6,"currency_code":"USD","in_stock":true},{"title":"Black \/ xlarge","offer_id":47003918598400,"sku":"f1otonjk-black-xlarge","price":117.6,"currency_code":"USD","in_stock":false},{"title":"Black \/ xxlarge","offer_id":47003918663936,"sku":"f1otonjk-black-xxlarge","price":117.6,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/8393\/files\/tnb-the-only-jacket-fawn-2.jpg?v=1770837747"},{"product_id":"the-normal-brand-betsie-canvas-coat","title":"Betsie Canvas Coat","description":"\u003ch3\u003eThe Normal Brand Betsie Canvas Coat\u003c\/h3\u003e\n\u003cp\u003eInspired by the classic parka silhouette and made from soft and supple 100% cotton plain weave. Designed to fit true to size and hitting below the hip, it features a stand collar and hood both lined with sherpa for warmth. The coat boasts a full front zip concealed beneath a snap placket, front seamed-in storm flaps, elbow seams, and a center back seam. For a customized fit, it includes an adjustable inner drawcord at the waist and adjustable sleeve cuffs with vents. Additional features include welt body pockets, a curved hi-low hem, signature onion quilted lining, and an inside cell phone pocket.\u003c\/p\u003e\n\u003ch4\u003eSizing\u003c\/h4\u003e\n\u003cp\u003eLogan is 5'9\" and is wearing size Small.\u003c\/p\u003e\n\u003ch4\u003eFit\u003c\/h4\u003e\n\u003cp\u003eTrue to size. Hits below hip\u003c\/p\u003e\n\u003ch4\u003eFabric Details\u003c\/h4\u003e\n\u003cp\u003eSoft and supple plain weave cotton\u003c\/p\u003e\n\u003ch4\u003eFabric Content\u003c\/h4\u003e\n\u003cp\u003eShell - 100% Cotton.\u003cbr\u003eLining - 100% Polyester. 180 body and 160 sleeve poly fill\u003c\/p\u003e\n\u003ch4\u003eDetails\u003c\/h4\u003e\n\u003cp\u003eStand collar with sherpa inside. Hood with adjustable drawcords and sherpa inside. Full front zip hidden beneath snap placket. Front seamed-in storm flaps. Elbow seams. Center back seam. Adjustable inner drawcord at waist. Adjustable sleeve cuffs with vents. Welt body pockets. Curved hi-low hem. Full signature onion quilted lining. Inside cell phone pocket. Signature tape hanger loop. Engraved snaps. Branded zipper puller. Engraved drawcord stoppers. Suede outerwear label\u003c\/p\u003e\n\u003ch4\u003eCare\u003c\/h4\u003e\n\u003cp\u003eMachine wash cold. Gentle cycle. Only non-chlorine bleach if needed. Tumble dry low. Low iron if needed. Dry clean if needed.\u003c\/p\u003e","brand":"THE NORMAL BRAND","offers":[{"title":"Maple Glaze \/ xsmall","offer_id":47038624465152,"sku":"f2obetcn-mapleglaze-xsmall","price":114.0,"currency_code":"USD","in_stock":false},{"title":"Maple Glaze \/ small","offer_id":47038624399616,"sku":"f2obetcn-mapleglaze-small","price":114.0,"currency_code":"USD","in_stock":false},{"title":"Maple Glaze \/ medium","offer_id":47038624366848,"sku":"f2obetcn-mapleglaze-medium","price":114.0,"currency_code":"USD","in_stock":false},{"title":"Maple Glaze \/ large","offer_id":47038624334080,"sku":"f2obetcn-mapleglaze-large","price":114.0,"currency_code":"USD","in_stock":false},{"title":"Maple Glaze \/ xlarge","offer_id":47038624432384,"sku":"f2obetcn-mapleglaze-xlarge","price":114.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/8393\/files\/normal-brand-betsie-canvas-coat-maple-glaze-3.png?v=1772215831"},{"product_id":"the-normal-brand-highland-fleece-snap-coat","title":"Highland Fleece Snap Coat","description":"\u003ch3\u003eThe Normal Brand Highland Fleece Snap Coat\u003c\/h3\u003e\n\u003cp\u003eWarmth without the bulk. The Highland Fleece Snap Coat is an oversized coat made from soft brushed faux sherpa fleece. Designed for versatility, this fully reversible coat features a stand collar, front and back yokes, and matching sleeve seams. The binding at all edges and reversible snaps add both style and functionality, making it a cozy and chic outer layer for colder weather.\u003c\/p\u003e\n\u003ch4\u003eSizing\u003c\/h4\u003e\n\u003cp\u003eLogan is 5'9\" and is wearing size Small.\u003c\/p\u003e\n\u003ch4\u003eFit\u003c\/h4\u003e\n\u003cp\u003eOversized. Hits below hip\u003c\/p\u003e\n\u003ch4\u003eFabric Details\u003c\/h4\u003e\n\u003cp\u003eSoft brushed curly faux sherpa fleece. 100% Polyester\u003c\/p\u003e\n\u003ch4\u003eDetails\u003c\/h4\u003e\n\u003cp\u003eFully reversible. Stand collar. Front and back yokes with matching sleeve seams. Binding at all edges, lapped exposed seams. Reversible snaps\u003c\/p\u003e\n\u003ch4\u003eCare\u003c\/h4\u003e\n\u003cp\u003eHand wash cold. Do not bleach. Do not tumble dry. Iron on low heat. Or dry clean\u003c\/p\u003e","brand":"THE NORMAL BRAND","offers":[{"title":"Oat \/ xsmall","offer_id":47038678335744,"sku":"f2ohgsnp-oat-xsmall","price":94.0,"currency_code":"USD","in_stock":false},{"title":"Oat \/ small","offer_id":47038678270208,"sku":"f2ohgsnp-oat-small","price":94.0,"currency_code":"USD","in_stock":false},{"title":"Oat \/ medium","offer_id":47038678237440,"sku":"f2ohgsnp-oat-medium","price":94.0,"currency_code":"USD","in_stock":true},{"title":"Oat \/ large","offer_id":47038678204672,"sku":"f2ohgsnp-oat-large","price":94.0,"currency_code":"USD","in_stock":true},{"title":"Oat \/ xlarge","offer_id":47038678302976,"sku":"f2ohgsnp-oat-xlarge","price":94.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2396\/8393\/files\/normal-brand-highland-fleece-snap-coat-oat-1.png?v=1774533045"},{"product_id":"the-normal-brand-logan-lodge-jacket","title":"Logan Lodge Jacket","description":"\u003ch3\u003eThe Normal Brand Logan Lodge Jacket\u003c\/h3\u003e\n\u003cp\u003eThe Logan Lodge Jacket is the perfect outer layer. Crafted from a cozy brushed knit with a soft wool blend, it’s fully lined for warmth and comfort. The oversized fit hits below the hip, and it features a classic shirt collar with a self-fabric tab, chest flap pockets with hidden snaps, and welt pockets. Finished with functional sleeve vents, and an interior phone pocket.\u003c\/p\u003e\n\u003ch4\u003eSizing\u003c\/h4\u003e\n\u003cp\u003eRay is 5'8\" and is wearing size Small.\u003c\/p\u003e\n\u003ch4\u003eFit\u003c\/h4\u003e\n\u003cp\u003eOversized. Hits below hip\u003c\/p\u003e\n\u003ch4\u003eFabric Details\u003c\/h4\u003e\n\u003cp\u003e490gsm, Brushed Knit. 50% Wool, 26% Polyester, 24% Acrylic\u003c\/p\u003e\n\u003ch4\u003eDetails\u003c\/h4\u003e\n\u003cp\u003eShirt collar with self-fabric tab. Center back box pleat. Sleeve cuffs with functional button entry and vents. Button front. Chest pockets with flaps and hidden buttons. Single welt pockets at hip with detail stitching surrounding. Fully lined. Inside Cell Phone Pocket. 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