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Visionaries of industrial design, True Grit made their mark as innovators of casual luxury clothing with an added sense of California sophistication.  Founded in 1991, both collections introduced classic silhouettes with denim inspired design details, all expertly crafted with authentic trims, vintage washes and luxe fabrications sourced from all over the globe.

From its inception, the design philosophy behind the True Grit brand is to blend sumptuous fabrics and everyday style to deliver that worn-in feeling of your favorite pair of jeans.

What started in a garage as an idea for a new kind of clothing brand is now sold in over 1,000 retailers worldwide including Fred Segal, Nordstrom, Saks and Sundance catalog. 

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