Pura Vida Bracelets, Rings, and More

Pura Vida

The Pura Vida story started in 2010, with two buddies on a surf adventure in Costa Rica, land of “pura vida”: an outlook on life that’s all about celebrating the simple things. 

We're all about color and connection (we make friendship bracelets—what else would you expect?). Our office is in the dreamy beach town of La Jolla, California. Yes, the walls are pink. We bring our dogs to work. We still work with the same Costa Rican artisans we met all those years ago. We love what we do, and it shows. Every Pura Vida piece is rooted in giving back and connecting people, a colorful reminder that it’s the simple strings that tie us all together.

You Recently Viewed