The Normal Brand

Sidebar

Men's Clothing & Accessories

Brand

Product type

Gender

Price

$
to
$

COLOR

Show all

Size

Filter
  • 10
  • 15
  • 20
  • 25
  • 30
  • 50
  • Featured
  • Best selling
  • Alphabetically, A-Z
  • Alphabetically, Z-A
  • Price, low to high
  • Price, high to low
  • Date, old to new
  • Date, new to old
Sort

Sort by:

  • Featured
  • Best selling
  • Alphabetically, A-Z
  • Alphabetically, Z-A
  • Price, low to high
  • Price, high to low
  • Date, old to new
  • Date, new to old
  • Puremeso Everyday Crew in Stone from The Normal Brand.Puremeso Everyday Crew in Stone from The Normal Brand.
    Quick add
    Close
    THE NORMAL BRAND

    Puremeso Everyday Crew

    With rib details at the neck, sleeve cuffs, and bottom band, this crewneck elevates your daily wardrobe. Crafted from The Normal Brands exclusive and best selling blend of cotton, poly, and spandex, this crew ensures a true-to-size fit that complements various body types. Finished...
    $78.00
    $78.00
    $78.00
    • Stone
    • Black
    Quick add
    Close
  • Seawool Nep Popover in Cream from The Normal Brand.Seawool Nep Popover in Cream from The Normal Brand.
    Quick add
    Close
    THE NORMAL BRAND

    Seawool Nep Popover

    A sustainable classic for men. Crafted from innovative Seawool, a yarn made from oyster shells and upcycled plastic bottles, this popover is warm yet breathable. Its multi-knit construction showcases a jersey body and textured yoke, creating a cool and classic look that fits true to...
    $138.00
    $138.00
    $138.00
    • Cream
    Quick add
    Close
  • Brightside Flannel Lined Workwear Jacket in Gold from The Normal Brand.Brightside Flannel Lined Workwear Jacket in Gold from The Normal Brand.
    Quick add
    Close
    THE NORMAL BRAND

    Brightside Flannel Lined Workwear Jacket

    An upgraded version of The Normal Brands bestselling jacket. With updated design elements including a new inside phone pocket, front yoke, extra chest pocket, and five-button front closure, this jacket seamlessly merges style and functionality. Crafted from a heavyweight wool shell with a soft,...
    $188.00
    $188.00
    $188.00
    • Gold
    • Black
    • Cobalt
    • Kodiak
    Quick add
    Close
  • Quilted Sherpa Lined Shacket from The Normal Brand. The shacket is in the color charcoal.Quilted Sherpa Lined Shacket from The Normal Brand. The shacket is in the color charcoal.
    Quick add
    Close
    THE NORMAL BRAND

    Quilted Sherpa Lined Shacket

    We wanted to design a sturdy all-weather jacket that was as packable as it was warm. Our Sherpa-Lined Shacket fits easily into a carry-on, and is warm and tough enough to stand up to cold, wet fall weather. Model Size: Francois is 6'3" and...
    $158.00
    $158.00
    $158.00
    • Charcoal
    Quick add
    Close
  • Balboa City Peacoat in Grey from The Normal Brand.Balboa City Peacoat in Grey from The Normal Brand.
    Quick add
    Close
    THE NORMAL BRAND

    Balboa City Peacoat

    The Balboa City Peacoat is rugged, thick, and well-made, with a tailored fit that looks polished enough to wear to work. But don't let its modern look fool you - this peacoat is made from boiled wool, and is warm and durable enough to...
    $295.00
    $295.00
    $295.00
    • Grey
    • Maple
    Quick add
    Close
  • Mountain Overshirt in Mineral Blue from The Normal Brand.Mountain Overshirt in Mineral Blue from The Normal Brand.
    Quick add
    Close
    THE NORMAL BRAND

    Mountain Overshirt

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns in this 200gsm flannel make it perfect for the outdoors. We finished it off with an acid wash for a perfectly imperfect vintage look. Made of thick yarns,...
    $128.00
    $128.00
    $128.00
    • Mineral Blue
    Quick add
    Close
  • Hudson Double Brushed Flannel in Eventide Plaid from The Normal Brand.Hudson Double Brushed Flannel in Eventide Plaid from The Normal Brand.
    Quick add
    Close
    THE NORMAL BRAND

    Hudson Double Brushed Flannel

    Your new office-to-bar shirt. Cool colors and a soft wash in a lightweight 145gsm flannel. We double brushed this cotton woven for extra comfort, and double needled the seams for durability. FitTrue to size Fabric DetailsLightweight double brushed classic flannel with a silicone softener...
    $108.00
    $108.00
    $108.00
    • Eventide Plaid
    • Harvest Plaid
    Quick add
    Close
  • The Normal Brand Puremeso Everyday Henley | BlackThe Normal Brand Puremeso Everyday Henley | Black
    Quick add
    Close
    THE NORMAL BRAND

    Puremeso Everyday Henley

    Featuring a shorter button placket and a stylish curved hem, this lightweight henley offers a fresh take on a classic design. Crafted from our signature and best selling blend of cotton, poly, and spandex, it's not only comfortable but also versatile, making it an...
    $68.00
    $68.00
    • Black
    • Athletic Grey
    Quick add
    Close
  • Front view of The Normal Jean from The Normal Brand in light wash color.Front view of The Normal Jean from The Normal Brand in light wash color. Being worn by a man with work boots.
    Quick add
    Close
    THE NORMAL BRAND

    The Normal Jean

    All we wanted was a pair of regular jeans - so we made just that, and people loved 'em. Perfectly normal, with a modern look and of course, a great fit. The Normal Jeans have a classic slim fit from the thighs through the...
    $118.00
    $118.00
    • Light Wash
    • Dark Blue
    Quick add
    Close
  • The front of a Puremeso Button Popover shirt from The Normal Brand. The shirt shows 3 buttons at the top, with a popped collar and long sleeves. Shown in the color stone.The front of a Puremeso Button Popover shirt from The Normal Brand. The shirt is being worn by a man with black hair, and he is wearing a gray under shirt.The shirt shows 3 buttons at the top, with a popped collar and long sleeves. Shown in the color stone.
    Quick add
    Close
    THE NORMAL BRAND

    Puremeso Button Popover

    Softly structured and polished enough to wear to work - the Puremeso Button Popover is soft, gently structured, with a trim, tailored fit. This lightweight pullover is perfect for chilly mornings, and just roomy enough to layer over your favorite t-shirt. Puremeso When The...
    $98.00
    $98.00
    • Stone
    Quick add
    Close
  • Front view of the Comfort Terry Jogger pants from The Normal Brand. Shown in color dusty olive green. The Jogger has draw strings at the waist, side pockets for your hands, and pockets on both legs.Side view of the Comfort Terry Jogger pant in color dusty olive green from The Normal Brand. Showing a side leg pocket.
    Quick add
    Close
    THE NORMAL BRAND

    Comfort Terry Jogger

    This jogger seamlessly combines elevated styling with unmatched comfort, making it your ultimate go-to bottom. With thoughtful design details such as an elastic waistband with adjustable drawcords, cargo pockets with hidden snaps, ribbed cuffs, and seams at the knee and calf, this jogger embodies...
    $148.00
    $148.00
    • Dusty Olive
    Quick add
    Close
  • Front view of a pair of Comfort Terry Pant from The Normal Brand in the color taupe. The pants have two side pockets, and a button closure.Front view of a pair of Comfort Terry Pant from The Normal Brand in the color taupe. The pants have two side pockets, and a button closure.
    Quick add
    Close
    THE NORMAL BRAND

    Comfort Terry Pant

    Nobody needs to know you're wearing something that's as comfortable as your favorite sweatpants. With a slim fit and a bit of stretch, these are about to become your new favorite pants. Rivets and sleek styling give these pants the illusion of dress pants,...
    $138.00
    $138.00
    $138.00
    • Taupe
    • Dusty Olive
    • Black
    Quick add
    Close
  • Circle Patch Performance Cap from The Normal Brand, featuring The Normal Brand logo.Circle Patch Performance Cap from The Normal Brand, featuring an adjustable strap on the back.
    THE NORMAL BRAND

    Circle Patch Performance Cap

    Our mid profile caps have a structured front and curved brim, but still hold their shape. There's a built-in athletic sweat band for comfort and to absorb any sweat. 100% Polyester Performance UV fabric Damask woven patch Adjustable No-snag velcro closure Mid profile fit...
    $30.00
    $30.00
    • Black
  • Puremeso Weekend Hoodie in Athletic Grey from The Normal Brand.Puremeso Weekend Hoodie in Athletic Grey from The Normal Brand.
    Quick add
    Close
    THE NORMAL BRAND

    Puremeso Weekend Hoodie

    Soft, stretchy, and fitted enough to wear on a night out and meet your must-have second layer. The Weekend Hoodie is a perfect blend of durable and soft, is fitted well in the torso and never slouchy, with durable five-thread stitching and metal accents....
    $98.00
    $98.00
    $98.00
    • Athletic Grey
    Quick add
    Close
  • Textured Knit Shirt in Java in The Normal Brand.Textured Knit Shirt in Java in The Normal Brand.
    Quick add
    Close
    THE NORMAL BRAND

    Textured Knit Shirt

    Feels like Saturday. Looks like Monday. The sophisticated styling of a classic woven shirt meets the comfort of a sweatshirt in our new Textured Knit Shirt. We disguised the most comfortable item in your closet in a classic Herringbone pattern and tailored fit that's sharp...
    $98.00
    $98.00
    $98.00
    • Java
    • Graphite
    Quick add
    Close
Shop The Normal Brand Clothing - Henley Shirts, Flannels, Jeans, Jogger Pants, and More! The Normal Brand was founded in 2015, just like Jake's Toggery! We're excited to introduce their brand into the Jake's family. The Normal Brand is known for their puremeso fabric. What is Purmeso? An exclusive fabric...

Shop The Normal Brand Clothing - Henley Shirts, Flannels, Jeans, Jogger Pants, and More!

The Normal Brand was founded in 2015, just like Jake's Toggery! We're excited to introduce their brand into the Jake's family. The Normal Brand is known for their puremeso fabric.

What is Purmeso?

An exclusive fabric designed by The Normal Brand. Defined by The Normal Brand as, "Puremeso™ This is the fabric that started it all at The Normal Brand and helped us develop our first Normal Shirt. We wanted something that was insanely comfortable and built to last. Puremeso is durable enough to hold up, while still looking effortless."

You Recently Viewed