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  • The Only JacketThe Only Jacket
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    THE NORMAL BRAND

    The Only Jacket

    The Normal Brand The Only Jacket The Only Jacket lives up to its name—built to be your go-to all season long. It pairs a slick quilted puffer shell with warm insulation and an ultra-soft sherpa fleece lining for unbeatable comfort. Designed with a shirt-style...
    $168.00
    $168.00
    $168.00
    • Black
    • Fawn
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  • James Canvas Liner JacketJames Canvas Liner Jacket
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    THE NORMAL BRAND

    James Canvas Liner Jacket

    The Normal Brand James Canvas Liner Jacket A fresh addition to the James Canvas lineup, this Liner Jacket boasts signature onion quilting and striking contrast colors. Versatile enough to accompany you on every fall adventure, its mid-weight construction with quilted accents and poly fill...
    $228.00
    $228.00
    $228.00
    • Tan/Cedar
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  • Tom Stripe CrewTom Stripe Crew
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    THE NORMAL BRAND

    Tom Stripe Crew

    The Normal Brand Tom Stripe Crew The Tom Stripe Crew is a true-to-size cotton sweater with a soft, classic handfeel and tonal texture that sets it apart. Knit with a jersey stitch base and accented with rib and cable details, it layers in depth...
    $138.00
    $138.00
    $138.00
    • Cream/Jute
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  • Normal Fleece Full Zip HoodieNormal Fleece Full Zip Hoodie
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    THE NORMAL BRAND

    Normal Fleece Full Zip Hoodie

    The Normal Brand Normal Fleece Full Zip Hoodie The Normal Fleece Full Zip Hoodie is built for comfort with a sueded outer face and classic fleece interior that’s soft and warm. It features a relaxed fit, 2-ply hood with drawstrings, and a full 2-way...
    $108.00
    $108.00
    $108.00
    • Heather Grey
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  • Louis Heavyweight Flannel Overshirt in Elmwood Plaid from The Normal Brand.Louis Heavyweight Flannel Overshirt in Elmwood Plaid from The Normal Brand.
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    THE NORMAL BRAND

    Louis Heavyweight Flannel Overshirt

    The Normal Brand Louis Heavyweight Flannel Overshirt Your new favorite flannel. Made from 100% Cotton, it features a heavier, substantial weight with a brushed face for a soft, classic flannel feel. Key features include a 2-ply collar and collar stand, adjustable sleeve cuffs, and...
    From $69.00
    $138.00
    From $69.00
    • Mink Plaid
    • Elmwood Plaid
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  • Mountain OvershirtMountain Overshirt
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    THE NORMAL BRAND

    Mountain Overshirt

    The Normal Brand Mountain Overshirt This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns in this 200gsm flannel make it perfect for the outdoors. We finished it off with an acid wash for a perfectly imperfect vintage...
    $128.00
    $128.00
    $128.00
    • Grey Plaid
    • Indigo Plaid
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  • Comfort Terry JeanComfort Terry Jean
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    THE NORMAL BRAND

    Comfort Terry Jean

    The Normal Brand Comfort Terry Jean The Comfort Terry Jean combines the look of denim with the feel of your favorite loungewear. Made from our soft and stretchy Comfort Terry fabric, this style has a slim fit with a classic 5-pocket design. Finished with...
    $148.00
    $148.00
    $148.00
    • Medium Wash
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  • Cord 5-Pocket PantCord 5-Pocket Pant
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    THE NORMAL BRAND

    Cord 5-Pocket Pant

    The Normal Brand Cord 5-Pocket Pant The Cord 5 Pocket Pant is your go-to when you want something besides denim but just as easy to wear. Made from a soft, heavyweight stretch corduroy, it’s got a slim fit, full-length leg, and all the classic...
    $138.00
    $138.00
    $138.00
    • Taupe
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  • Comfort Terry PantComfort Terry Pant
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    THE NORMAL BRAND

    Comfort Terry Pant

    The Normal Brand Comfort Terry Pant Nobody needs to know you're wearing something that's as comfortable as your favorite sweatpants. With a slim fit and a bit of stretch, these are about to become your new favorite pants. Rivets and sleek styling give these...
    From $138.00
    $138.00
    From $138.00
    • Dark Brown
    • Taupe
    • Dusty Olive
    • Black
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  • Big Jake Shirt JacketBig Jake Shirt Jacket
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    THE NORMAL BRAND

    Big Jake Shirt Jacket

    The Normal Brand Big Jake Shirt Jacket Hello comfort. This shirt has a true-to-size fit, and is made from a unique fabric blend of cotton, polyester, and spandex. It has a twill weave exterior and looped terry interior, giving it a slight stretch and...
    $138.00
    $138.00
    $138.00
    • Dark Indigo
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  • Tentoma Stretch Vintage ShirtTentoma Stretch Vintage Shirt
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    THE NORMAL BRAND

    Tentoma Stretch Vintage Shirt

    The Normal Brand Tentoma Stretch Vintage Shirt The Tentoma Stretch Vintage Shirt blends classic Western styling with soft, stretchy comfort. Made from a twill fabric with just the right amount of give, it has a traditional shirt collar, western yoke detailing, and a full...
    $128.00
    $128.00
    $128.00
    • Bone
    • Phantom
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  • Hudson Double Brushed FlannelHudson Double Brushed Flannel
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    THE NORMAL BRAND

    Hudson Double Brushed Flannel

    The Normal Brand Hudson Double Brushed Flannel Your new office-to-bar shirt. Cool colors and a soft wash in a lightweight 145gsm flannel. We double brushed this cotton woven for extra comfort, and double needled the seams for durability. FitTrue to size Fabric DetailsLightweight double...
    From $54.00
    $108.00
    From $54.00
    • Cream Plaid
    • Mineral Red Plaid
    • Eventide Plaid
    • Harvest Plaid
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  • A front view of a white Vintage Thermal Crew sweater from The Normal Brand.Vintage Thermal Crew
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    THE NORMAL BRAND

    Vintage Thermal Crew

    The Normal Brand Vintage Thermal Crew Enzyme washed to give it a vintage look with a modern cut. Wear it as the perfect base layer on a chilly day - this crewneck thermal is made with 100% Cotton, and treated with a special fabric...
    $78.00
    $78.00
    $78.00
    • Ivory
    • Black
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  • Puremeso Everyday Crew in Stone from The Normal Brand.Puremeso Everyday Crew in Stone from The Normal Brand.
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    THE NORMAL BRAND

    Puremeso Everyday Crew

    With rib details at the neck, sleeve cuffs, and bottom band, this crewneck elevates your daily wardrobe. Crafted from The Normal Brands exclusive and best selling blend of cotton, poly, and spandex, this crew ensures a true-to-size fit that complements various body types. Finished...
    $78.00
    $78.00
    $78.00
    • Stone
    • Black
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  • Puremeso Weekend Hoodie in Athletic Grey from The Normal Brand.Puremeso Weekend Hoodie in Athletic Grey from The Normal Brand.
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    THE NORMAL BRAND

    Puremeso Weekend Hoodie

    Soft, stretchy, and fitted enough to wear on a night out and meet your must-have second layer. The Weekend Hoodie is a perfect blend of durable and soft, is fitted well in the torso and never slouchy, with durable five-thread stitching and metal accents....
    $98.00
    $98.00
    $98.00
    • Athletic Grey
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  • The Normal Brand Puremeso Everyday Henley | BlackThe Normal Brand Puremeso Everyday Henley | Black
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    THE NORMAL BRAND

    Puremeso Everyday Henley

    The Normal Brand Puremeso Everyday Henley Featuring a shorter button placket and a stylish curved hem, this lightweight henley offers a fresh take on a classic design. Crafted from our signature and best selling blend of cotton, poly, and spandex, it's not only comfortable...
    $68.00
    $68.00
    $68.00
    • Black
    • Athletic Grey
    • Taupe
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  • Puremeso Button PopoverPuremeso Button Popover
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    THE NORMAL BRAND

    Puremeso Button Popover

    Softly structured and polished enough to wear to work - the Puremeso Button Popover is soft, gently structured, with a trim, tailored fit. This lightweight pullover is perfect for chilly mornings, and just roomy enough to layer over your favorite t-shirt. Puremeso When The...
    $108.00
    $108.00
    $108.00
    • Emerald
    • Taupe
    • Stone
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  • Comfort Terry Chore Coat in Taupe from The Normal Brand.Comfort Terry Chore Coat in Taupe from The Normal Brand.
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    THE NORMAL BRAND

    Comfort Terry Chore Coat

    Comfort meets getting down to business in this unconventional take on the classic chore coat. Sturdy and softly structured like the original, hopelessly soft and comfortable like your favorite pair of sweats. Pairs well with crew neck tees and getting stuff done. Comfort Terry...
    $168.00
    $168.00
    $168.00
    • Taupe
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  • Front view of The Normal Jean from The Normal Brand in light wash color.Front view of The Normal Jean from The Normal Brand in light wash color. Being worn by a man with work boots.
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    THE NORMAL BRAND

    The Normal Jean

    All we wanted was a pair of regular jeans - so we made just that, and people loved 'em. Perfectly normal, with a modern look and of course, a great fit. The Normal Jeans have a classic slim fit from the thighs through the...
    $118.00
    $118.00
    $118.00
    • Light Wash
    • Dark Blue
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  • Front view of the Comfort Terry Jogger pants from The Normal Brand. Shown in color dusty olive green. The Jogger has draw strings at the waist, side pockets for your hands, and pockets on both legs.Side view of the Comfort Terry Jogger pant in color dusty olive green from The Normal Brand. Showing a side leg pocket.
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    THE NORMAL BRAND

    Comfort Terry Jogger

    This jogger seamlessly combines elevated styling with unmatched comfort, making it your ultimate go-to bottom. With thoughtful design details such as an elastic waistband with adjustable drawcords, cargo pockets with hidden snaps, ribbed cuffs, and seams at the knee and calf, this jogger embodies...
    $148.00
    $148.00
    $148.00
    • Dusty Olive
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  • Brightside Flannel Lined Workwear Jacket in Gold from The Normal Brand.Brightside Flannel Lined Workwear Jacket in Gold from The Normal Brand.
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    THE NORMAL BRAND

    Brightside Flannel Lined Workwear Jacket

    An upgraded version of The Normal Brands bestselling jacket. With updated design elements including a new inside phone pocket, front yoke, extra chest pocket, and five-button front closure, this jacket seamlessly merges style and functionality. Crafted from a heavyweight wool shell with a soft,...
    From $94.00
    $188.00
    From $94.00
    • Gold
    • Black
    • Cobalt
    • Kodiak
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  • Betsie Canvas CoatBetsie Canvas Coat
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    THE NORMAL BRAND

    Betsie Canvas Coat

    The Normal Brand Betsie Canvas Coat Inspired by the classic parka silhouette and made from soft and supple 100% cotton plain weave. Designed to fit true to size and hitting below the hip, it features a stand collar and hood both lined with sherpa...
    $228.00
    $228.00
    $228.00
    • Maple Glaze
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  • Highland Fleece Snap CoatHighland Fleece Snap Coat
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    THE NORMAL BRAND

    Highland Fleece Snap Coat

    The Normal Brand Highland Fleece Snap Coat Warmth without the bulk. The Highland Fleece Snap Coat is an oversized coat made from soft brushed faux sherpa fleece. Designed for versatility, this fully reversible coat features a stand collar, front and back yokes, and matching...
    $188.00
    $188.00
    $188.00
    • Oat
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  • Logan Lodge JacketLogan Lodge Jacket
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    THE NORMAL BRAND

    Logan Lodge Jacket

    The Normal Brand Logan Lodge Jacket The Logan Lodge Jacket is the perfect outer layer. Crafted from a cozy brushed knit with a soft wool blend, it’s fully lined for warmth and comfort. The oversized fit hits below the hip, and it features a...
    $198.00
    $198.00
    $198.00
    • Shadow Plaid
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  • Quilted Liner VestQuilted Liner Vest
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    THE NORMAL BRAND

    Quilted Liner Vest

    The Normal Brand Quilted Liner Vest Lightweight warmth, here we come. The Quilted Liner vest is designed with a 100% nylon shell and subtle cotton cord detailing for texture. Designed to hit at the high hip, it features classic quilted construction with generous pockets,...
    $148.00
    $148.00
    $148.00
    • Ecru/Dark Taupe
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  • Craft Stitch SweaterCraft Stitch Sweater
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    THE NORMAL BRAND

    Craft Stitch Sweater

    The Normal Brand Craft Stitch Sweater Oh-so-soft. This sweater has an effortlessly cozy and flexible fit. Its oversized silhouette hits at the hip for a relaxed look. Features a rib stand collar, foldover rib sleeve cuffs, and dropped shoulders. The novelty contrast color blanket...
    $138.00
    $138.00
    $138.00
    • Teak
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  • Marianna Crewneck SweaterMarianna Crewneck Sweater
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    THE NORMAL BRAND

    Marianna Crewneck Sweater

    The Normal Brand Marianna Crewneck Sweater Crafted from a luxurious yarn, this sweater feels like a soft blanket against your skin. The oversized fit and curved hem with a small roll adds a touch of casual that makes it a versatile addition to your...
    $118.00
    $118.00
    $118.00
    • Dark Grey
    • Oat
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  • Josefine Cableknit HenleyJosefine Cableknit Henley
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    THE NORMAL BRAND

    Josefine Cableknit Henley

    The Normal Brand Josefine Cableknit Henley The Josefine Cableknit Henley has that soft, cozy feel you love, thanks to its 100% cotton tape yarn with a natural handfeel plus a textured cable knit that keeps things interesting. It’s got a relaxed, boxy fit that...
    $128.00
    $128.00
    $128.00
    • Port Wine
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  • Nomad Fair Isle SweaterNomad Fair Isle Sweater
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    THE NORMAL BRAND

    Nomad Fair Isle Sweater

    The Normal Brand Nomad Fair Isle Sweater A touch of homespun charm. This sweater is made in a 7GG yarn with a novelty Fair Isle pattern. The soft, slightly hairy handfeel and midweight knit make it perfect for cooler days. With a boxy fit...
    $128.00
    $128.00
    $128.00
    • Cream Multi
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  • Robles Knit Jacquard PoloRobles Knit Jacquard Polo
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    THE NORMAL BRAND

    Robles Knit Jacquard Polo

    The Normal Brand Robles Knit Jacquard Polo Vintage charm meets modern comfort. This polo is a true-to-size, lightweight knit shirt made from 100% Cotton Robles Yarn. It has a soft, classic cotton feel with a subtle stretch, and features an all-over novelty micro float...
    $82.60
    $118.00
    $82.60
    • Ivory/Khaki
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  • Waffle Knit Sweater TeeWaffle Knit Sweater Tee
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    THE NORMAL BRAND

    Waffle Knit Sweater Tee

    The Normal Brand Waffle Knit Sweater Tee An elevated take on a classic silhouette. Crafted with a classic waffle stitch that's exceptionally lightweight and breathable. The fine Cotton knit is textured yet soft to the touch for all day comfort, and we added a...
    $47.60
    $68.00
    $47.60
    • Cream
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  • Freshwater Camp ShirtFreshwater Camp Shirt
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    THE NORMAL BRAND

    Freshwater Camp Shirt

    The Normal Brand Freshwater Camp Shirt Effortless and breezy. The Freshwater Camp Shirt features a true-to-size fit that provides both comfort and a flattering silhouette. Key details include a 2-ply collar and button placket, two-needle flat felled seams at the armholes, a hi-low hem...
    $61.60
    $88.00
    $61.60
    • Dusty Rose Dobby
    • Oasis Ivory
    • Vintage Blue Stripe
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  • The Normal Brand Knit Getaway Button UpThe Normal Brand Knit Getaway Button Up
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    THE NORMAL BRAND

    The Normal Brand Knit Getaway Button Up

    The Normal Brand Knit Getaway Button Up The most comfortable button up in your closet. Featuring textured vertical stripes with a subtle pucker effect, the midweight design makes it perfect for light layering. Complete with two chest pockets, side slits, and buttons dyed to...
    $68.60
    $98.00
    $68.60
    • Navy
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  • Freshwater Short Sleeve Button Up ShirtFreshwater Short Sleeve Button Up Shirt
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    THE NORMAL BRAND

    Freshwater Short Sleeve Button Up Shirt

    The Normal Brand Freshwater Short Sleeve Button Up Shirt A best-seller each season. The Freshwater Short Sleeve Button Up offers a timeless short-sleeve silhouette, designed with a true-to-size fit for comfortable, everyday wear. Key details include a 2-ply back yoke, collar, neckband, and button...
    $68.60
    $98.00
    $68.60
    • Ocean
    • Misty Harbor Stripe
    • Misty Harbor Dobby
    • Ivory Crinkle Dobby
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  • Texstretch Summer ShortTexstretch Summer Short
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    THE NORMAL BRAND

    Texstretch Summer Short

    The Normal Brand Texstretch Summer Short The Texstretch Summer Short is a laid-back warm-weather staple with a classic fit and a 7" inseam. Made from a twill slub weave, it offers 2-way stretch and a soft, brushed feel for all-day comfort. The short features...
    $61.60
    $88.00
    $61.60
    • Storm
    • Sand Dune
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  • Comfort Terry Utility ShortComfort Terry Utility Short
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    THE NORMAL BRAND

    Comfort Terry Utility Short

    The Normal Brand Comfort Terry Utility Short Sweats and chinos had a baby, and it's called Comfort Terry. This fabric surprisingly soft with structured stretch for maximum comfort and a vintage wash for that lived-in look. Nobody needs to know you're wearing something that's as...
    $61.60
    $88.00
    $61.60
    • Taupe
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  • Textured Knit Shirt in Java in The Normal Brand.Textured Knit Shirt in Java in The Normal Brand.
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    THE NORMAL BRAND

    Textured Knit Shirt

    Feels like Saturday. Looks like Monday. The sophisticated styling of a classic woven shirt meets the comfort of a sweatshirt in our new Textured Knit Shirt. We disguised the most comfortable item in your closet in a classic Herringbone pattern and tailored fit that's sharp...
    $49.00
    $98.00
    $49.00
    • Java
    • Graphite
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  • Lightweight Denim Overshirt in Medium Wash from The Normal Brand.Lightweight Denim Overshirt in Medium Wash from The Normal Brand.
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    THE NORMAL BRAND

    Lightweight Denim Overshirt

    Made for every season. Constructed from 6oz 100% Cotton indigo yarn dyed denim and bleach washed for the perfect vintage look. True to size and featuring a shirt collar, back yoke, and full button front, this overshirt is designed for comfort. A single chest...
    $69.00
    $138.00
    $69.00
    • Medium Wash
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  • Seawool Nep Popover in Cream from The Normal Brand.Seawool Nep Popover in Cream from The Normal Brand.
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    THE NORMAL BRAND

    Seawool Nep Popover

    A sustainable classic for men. Crafted from innovative Seawool, a yarn made from oyster shells and upcycled plastic bottles, this popover is warm yet breathable. Its multi-knit construction showcases a jersey body and textured yoke, creating a cool and classic look that fits true to...
    $69.00
    $138.00
    $69.00
    • Cream
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  • Cable Knit Rollneck SweaterCable Knit Rollneck Sweater
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    THE NORMAL BRAND

    Cable Knit Rollneck Sweater

    The Normal Brand Cable Knit Rollneck Sweater Classic cable comfort. Featuring a novelty cable pattern in a soft and comfortable 5GG yarn. The relaxed fit makes it great for layering or wearing on its own. Classic details include a fold-over rib collar, rib sleeve...
    $69.00
    $138.00
    $69.00
    • Oat
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  • Mountain Overshirt in Mineral Blue from The Normal Brand.Mountain Overshirt in Mineral Blue from The Normal Brand.
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    THE NORMAL BRAND

    Mountain Overshirt

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns in this 200gsm flannel make it perfect for the outdoors. We finished it off with an acid wash for a perfectly imperfect vintage look. Made of thick yarns,...
    $64.00
    $128.00
    $64.00
    • Mineral Blue
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Shop The Normal Brand Clothing - Henley Shirts, Flannels, Jeans, Jogger Pants, and More!

The Normal Brand was started in 2015 by three brothers Jimmy, Lan, and Conrad.

The Normal Brand, Life In The Middle

The Normal Brand is dedicated to making the best product out there. They will always cater to you because they are you. Normal Brand doesn't come with a designer agenda. The Normal Brand wants Normal clothes to be better.

The Normal Brand Puremeso™

Puremeso™ is the fabric that started it all at The Normal Brand and helped the brand develop their first Normal Shirt. The Normal Brand wanted something that was insanely comfortable and built to last. Puremeso is durable enough to hold up, while still looking effortless.

Shop Puremeso items!

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