In 2006 Yeti was founded with a simple mission: build the cooler you'd use every day if it existed.
The Seiders brothers grew up with a passion for the outdoors. Hunting, fishing, traveling to outdoor industry trade shows with their father. They discovered the coolers available at the time weren't built for outdoor adventures. Handles breaking, latches snapping off and ice melting very rapidly crushed their good times.
Yeti products perform when it matters most. Whether that be an excursion into the remote Alaskan wilderness, chasing red fish in the gulf cost, or just getting together with friends in the backyard.